How, When and Where Will The First Truly Great Digital Design Studio Emerge?

fjord-acquistion

The following post is by Jules Ehrhardt, (@ezyjules), partner at digital design studio ustwo’s New York outpost. Jules offers his thoughts on where the digital design sector might be headed following the recent flurry of acquisitions.

State of the digital design nation

This week, service design studio Fjord announced its sale to the management consultancy behemoth Accenture. This move follows a dizzying flurry of industry acquisitions, pivots and mergers on both sides of the Atlantic. Big group moves: AKQA selling to WPP, LBi selling to Publicis (to subsequently merge with Digitas), Rokkan selling to Publicis. TechGiant acqui-hires such as Hot Studio selling to Facebook and NYC design studio 80/20 selling to Square. Not to forget last week’s pivot of London boutique consultancy Berg into a cloud services company.

Whilst this is not an exhaustive list, there is clearly a great deal going down in the digital sector. Most of these plays are driven by the shift towards user experience and digital product design. Under the ‘experience is the brand’ mantra, these moves are an effort to integrate such capabilities into an all-encompassing, 360, integrated service offering. The reality is that for those in digital product design*, these ecosystem changes present us all with a number of challenges and opportunities.

*By ‘digital product design’ I refer specifically to companies with the capacity to design and build digital products and services in house. This includes a range of companies from boutique mobile studios, interactive marketing agencies and design consultancies, to global management consultancies and the exciting new wave of digital product studios.

The opportunity

In the same way that consultancies such as IDEO and Frog achieved permanent association with innovation and industrial design in people’s minds, and consequently safe commercial orbit; the same opportunity and path is emerging for digital product design.

Importantly the opportunity to become truly great is about more than just financial reward. It’s about the chance to become a recognised design leader and partner to the brands whose digital products and services shape our world. It’s about the experiences and opportunities presented, which cannot be bought. The one shot you might be lucky enough to have at all this is however all too easily sold. (more…)

48 Hours At The D&AD Awards

Last week I spent a couple of great days on the jury of the 2013 D&AD Awards at Kensington Olympia after being invited to judge the mobile marketing category.

I loved the experience, I got the opportunity to chat with some of the smartest people in the design industry and by the time the judging was over I felt inspired and energised by all the fantastic work I had seen, not just in mobile but in branding, packaging and poster design too.

My biggest surprise was the scale of the operation, I heard someone say that there was over 20,000 pieces of digital and physical work submitted to the D&AD over all the categories, that’s insane.

The staff were really friendly and patient, especially when the jury is in full flow and debating whether entries should make it to the next round, which can sometimes last hours (or days in some categories!).

We had the opportunity to test out every app and site and talk about what we liked and disliked about it. If someone thought the claims made in the entry video were unrealistic we could also request further information from the brand or agency.

I firmly believe that the future of the mobile category belongs to products and services. I hope to see more entries from startups, problem solving products and creations made at hackathons.

That’s why I loved Secret Fishing Spots and Pothole Season, two apps with a great story behind them but also try to fix specific problems in a clever way.

Another favourite of mine was Easy Way Subtitles, a service that takes live TV subtitles and translates them on-the-fly with Google Translate.

You can view all the results here.

I also took a ton of photos of all the entries I liked in the other categories, check them out below (click to enlarge)

Thanks to everyone at @dandand for having me, really enjoyed myself and it was definitely one of the highlights of my career so far.

- @mutlu82
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Designers Making Moves To Disrupt Recruitment Agencies

A couple of years ago I made the decision to switch from full-time employment to working freelance. I’d spent a lot of time hiring freelancers to help deliver projects whilst at agencies (via recruiters) and it seemed like they had all the fun bits of being a designer but none of the crap, so I made the jump and have been here ever since.

Working with recruiters as the client was never easy, I always seemed to spend a lot of time and effort filtering out candidates with the wrong skills or being told candidates had ‘mobile experience’ when the only thing they had done was a few iPhone mockups for a pitch. Recruiters are suppose to reduce pain, not increase it, I eventually saw it as a necessary evil.

Now I’m the one looking for freelance work it’s not a surprise to find out the experience is the same. I get dozens of time consuming emails, phone calls and LinkedIn requests each week which amazingly amount to nothing.

Recruiters misreading my profile and skill set matching me with unsuitable jobs, contacting me with hardly any details on the role or they shroud the whole thing in secrecy assuming that I would just take their word for it that the client and project are ‘industry leading’. The lack of transparency is infuriating.

Recruitment agencies feel broken and in need of disrupting.

I was once looking through some CVs with a colleague and had a discussion about how great it would be if talented designers started their own recruitment agencies.

Rather than just matching words from a brief to words on a CV or LinkedIn profile, they would really understand your needs or skillset and you could trust their judgement when they suggested a candidate or project. They would be honest and up-front with commision rates and cut through the bullshit and get you great projects to work on.

As it turns out that’s exactly what is happening.

I’ve been noticing more and more designers are making moves to replace recruitment agencies with their own solutions. What’s interesting is the different approaches each has taken. I’ve listed the ones I’ve found over the last few months:

yunojuno

Yuno Juno

“We ain’t recruiters. Just a few creative and tech folk who want to build a decent community of people hungry to do good work.”

Yuno Juno was set up to let talented freelancers connect directly with the companies that want to hire them and take the pain (and middlemen) out of the process. They are transparent about their costs (5% for employers, free for freelancers)

 

floyo

Folyo

Folyo is a private designer community. Post your project, and we’ll send it to a list of hand-picked designers all over the world.”

To keep the quality high, the designers on Folyo must be accepted by the guy who runs it, a top designer called @SachaGreif.

It costs $100 to post a job and designers are the ones get in touch if they are interested and available. If not designer is found, the fee is refunded.

I recently signed up and the first email I got had a couple of good product design projects with respectable budgets.

 

ooomf

Ooomf

Ooomf is similar to Folyo in many ways in that it’s a handpicked private community and members get in touch if they are interested in the job posted.

Here’s the story behind Ooomf

“Before starting ooomf, most of our founding team worked as independent developers and designers.
Too often, however, our time was spent searching for high quality projects to work on. Filtering through project proposals and identifying those that had respectable budgets, briefs, and timelines was all-too-painful and the not knowing where your next project would come from was a fear that we regularly lived with.
Once we founded ooomf, we also noticed issues on the other side of the table – where to find quality talent to work on our projects?  We started ooomf to solve these problems.”
And here’s how it works:

“You can post a project on ooomf and if you’re project is approved, you’ll gain access to our handpicked community of 1,000+ developers, designers, and copywriters.

Each project that is submitted is reviewed by us and the ones that meet our guidelines are sent out by email weekly or bi-weekly (based on the quality of the supply) to our curated community of web and mobile professionals.

Acceptance to our community as a developer, designer, or copywriter is by invite-only to ensure that we build it right from the start.”

juiiicy

Juiiicy

Juiicy is a completely different approach where designers who are too busy to take on work post the job they can’t take on and get a cut if someone else does it, effectively turning designers into recruiters. (Read more here)

Juiiicy will be a private community. Only invited designers will be able to post jobs and apply to them. Once the designer post a job, the client receives an email with a link to Juiiicy where he can see all the activity about the job (who applied, how much the designer that got hired charged the client, and so on…). Once a client hires one of the designers that applied to his job, he will pay the invoice at Juiiicy. Then Juiiicy will split the money between the designer that got hired(80%) and the one that spread the word(10%).

Created by Julian Renvoye, a fantastic designer from San Diego, Juiiicy could be the most disruptive out of the bunch. I have to turn down several projects a week, if I could make 10% off each one, then why wouldn’t I use Juiiicy instead of turning them away?

I’ve no doubt we’re just seeing the beginning of job sites for designers by designers. Let me know if you’ve tried any of the above or know of anymore sites to add to the list.

I’m currently using Dribbble (also started by a designer) as my primary source of freelance work, signing up for the Pro account is the best $20 I’ve ever spent so I recommend trying that out too.

Update:

A couple of great looking additions in the comments and other places,

@mutlu82

Maybe It’s Our Expectations That Need To Change, Not Ad Agencies

The following post is written by mobile strategist Tim Dunn. Tim and I have worked together in the past and often discuss whether agencies could (or should) make products. Tim follows up the great post by Jules Ehrhardt and is part of a series of articles on the subject. You can follow Tim on Twitter here: @timmcdunn

I’m intrigued to see another round of opinion pieces circulating along the lines of ‘Why Are Agencies Not Innovative’ and ‘Can Agencies Ever Make Products Successfully’, in particular, Jules Ehrhardt’s piece from early last week.

The reason I felt moved to reply this week in particular is not because I particularly disagree with much of what is written. For sure, many agencies pay lip-service to the notion of innovation, and declare they are becoming products-and-services businesses without really making any steps to take on that competence.

All this is true. But the question we should be asking really is not whether we as agencies are failing to fulfil this role, but whether it’s realistic for us to do so in the first place. Why should ad agencies with both history and skills in ‘comms’ need to expand out of what they do best? And even if agencies were to try and do this – is it even possible?

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Will Ad Agencies Ever Make Products Successfully?

The following post is by Jules Ehrhardt, partner of design studio ustwo. It was originally written as a comment on a excellent post by Matt Edgar about agencies building products, republished here raw without edits and with his permission. I thought it was a great follow up to Josie’s post about ‘saving the agency’ and another perspective on the hot topic. You can follow Jules on Twitter here: @ezyjules.

There is close to zero chance to any of the big guns pulling ‘product’ off without completely gutting and refitting themselves, which would take till 2020 if it was even possible, by which time their model will begin its extinction cycle. Ad agencies are dinosaurs in terms of size, agility and long term prospects. They had a blast in the Triassic (50′s to 80′s), a boom in the Jurassic (90′s to 00′s) and now we are at the start of the Cretaceous (2010 to 20??). We are witnessing them lumbering towards extinction as the environment around them changes and slowly starves them of food.

Your choice of the words ‘lip service’ are apt as I believe in 2013 we are going to be seeing a whole lot of posturing from Ad and marketing agencies pretending they are anything other than ad and marketing agencies. We will be seeing, incubators, product, experience, UX whatever pose they feel they need to strike to stay relevant in the next age, whilst nothing will in essence change. Regarding the inevitable in-agency incubator trend, personally, I wouldn’t trust an ad agency to design the product or service of my startup, maybe maybe to sell it later, but not to design it.

Nike Plus is heralded as the future of the brand / agency model. It is truly a wonderful fusion of product, brand and lifestyle. However, name another example of something of its calibre, just one. Ad agencies simply cannot do it. Having just about gotten their heads around building websites (in the context of useful product, let us ignore Facebook fan pages, micro sites and pointless branded apps – (see http://crapbrapps.tumblr.com/) they can’t even ‘do’ mobile without screwing it up.

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Photo Social Network iPhone App – Free PSDs

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I’ve been spending a bit of time lately playing around with a new interface for InstaBAM!  Sadly it looks as if we won’t have the time to update the app so rather than let the PSDs sit on my computer gathering dust I’ve decided to let you guys find a use for them.

The ZIP contains 4 PSDs, all files have layers neatly organised into folders. Built for iPhone 5 in Retina.

The icons used are from the excellent free icon set by James Mcdonald and Adam Whitcroft, I highly recommend downloading both.

The font used is Open Sans and is available free from Google Font

The photography is from my Instagram account.

These are completely free, use them as you wish, if you like them, holla at me on Twitter @mutlu82 or leave a comment!

Click here for a full screen preview or scroll down to see each screen.

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Curation And Incubation: The Evolution Of ‘Saving’ The Agency

The following post is by Josie Brown and quite possibly the first of a series by guest writers. Josie is a good friend of mine and having previously worked at Iris, McCann, RKCR Y&R I thought it would great to see her point of view on the blog as we often find ourselves debating the whole ‘future of the agency’ topic. You can follow Josie on Twitter here @josiedbrown. Discussion welcome.

I remember when I persuaded my first boss to hire me. Back then, at a small agency, the brainstorming was done over a few nights with a bottle of wine, the timings had some breathing space and the clients didn’t expect an answer until the end of the day. Life was ‘fast’, we were nimble and our clients were still on broadband. That was eleven years ago and agencies have changed you’ve probably heard the same rumors I have “the agency model is done for”; agencies are sluggish and redundant and their ideas don’t seem to be that big or new by the time they go live. Tech companies, start-ups and web-entrepreneurs are the real leaders of the pack and attracting the top talent whilst creative agencies are finding it hard to be the cultural innovators they once were.

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Making A Useless Viral – DanDanDan.net

I’m a big fan of the growing trend of single function (or zero function) useless viral websites, everything from OMFGDOGS (307,000 likes) to Cat-Bounce (456,000 likes) will always get a smile and a retweet out of me.

I’ve been meaning to build my own one for quite some time, it wasn’t until I saw The Useless Web that I decided I needed to hurry up and make something before the buzz stops. If you haven’t checked out The Useless Web, it’s a site which has collects all these viral sites in one place and shows one at random each time you visit. Genius really.

I liked something that @frasiocht said to me recently about how popular memes and content on Reddit “almost has its own tone of voice”. I think that there’s definitely a truth to that and it can be applied to these useless sites to, tho I can’t quite explain it yet.

So it was time to crack on and create my own useless viral. I decided to make a infinite video loop of Alan Partridge shouting “Dan!” in probably the most popular episode of the I’m Alan Partridge series . I thought it ticked all the boxes of something that would be shared by people, mainly it evoked strong emotion. Nostalgic, geeky, funny and very British. Plus it was very likely to be shared by some of the 1.5 million people called Dan.

I had some time free one Sunday evening and decided to get started. Being a terrible coder, I looked around for a easy to edit open-sourced script that could play HTML5 video full screen and stumbled across Jquery Video BG and basically hacked the crap out of it.

Two hours later dandandan.net was made, ready to share with the world on Monday morning. I submitted the site to The Useless Web and shared it on Twitter and Facebook, then waited to see what would happen. It gradually spread across networks, peaking on Thursday and Friday with 10,000 views and 2,000 likes. When the weekend arrives the traffic more or less stopped, picking up again on Monday with 8,000 views.

On Tuesday The Useless Web accepted the submission and started sending a huge amount of traffic, around 30,000 views per day, at this point it was getting 1000 likes every 24 hours on Facebook, however not much activity on Twitter in comparison which tells you something about what kind of content people are more likely to share with friends. For some reason it was really popular in Brazil.

As the buzz for The Useless Web declined as did the traffic to the site, it currently stands at 18,000 and 1,200 retweets after 22 days, with 286,000 views (click on graph to enlarge). This gives you a indication of what kind of traffic Cat-Bounce must have seen to get to 456,000 likes.

The mobile traffic is pretty interesting too (and very familiar):

There was some good banter on Twitter:

And naturally it’s being shared by thousands of Dans:

If you work in advertising you’ve probably had a brief from a client that’s said “Make this go viral“, often followed by some tragic content that no one you know would ever bother sharing and will fade into the abyss a week after launching.

The next time you get that brief take a look through The Useless Web and see if you can find some inspiration, there really is something to be learned from a site that takes very little time to make yet is shared like crazy.

Quora Initiative Allowing Inmates At San Quentin Prison To Answer Questions Is Amazing

  • Posted on 7th December 2012,
  • with 1 Comment

One of my favourite services on web right now has got to be the Q&A site Quora.

Quora feels like it’s been quietly growing in quality over the past year after getting a hammering by various people and blogs in early 2011. Some felt it was just a site for people to ask questions to show off how clever they are with no real depth, others (rightly) had issues with the email notifications.

Since then there have been tweaks and UX improvements across the site but in my opinion what has made the biggest difference is that Quora now attracts a much wider range of people answering questions – nurses, soldiers, bus drivers, NASA scientists, scuba divers you name it . It’s even seen celebrities such as Stephen Fry, Jason Siegel, JJ Abrams and Ashton Kutcher answer questions along with entrepreneurs Jimmy Wales, Kevin Systrom and loads more.

Quora is a tool just like Twitter, getting the most out of it is down to the user. It’s easy to find questions that are fun and interesting once you follow your interests and people in your network. Here’s a couple of my recent favourites

“What are some places with free Wi-Fi where you wouldn’t expect it?”

“What are some of the most mind-blowing facts about U.S. history?”

 ”Which are some of the most badass photos ever taken?”

Those are some light-hearted questions but dig a bit further and you can find some powerful answers to questions and it makes for fascinating reading.

That’s why the recent program to allow prisoners in San Quentin State Prison to answer questions on the site has really wowed me.  It’s received very little press coverage or fanfare but once you read through some of the answers you really see what an amazing tool Quora can be.

Arguably the most gripping is the answer to “What does it feel like to murder someone?” by inmate Tommy Winfrey,

I continued to justify my actions for a long time, but somewhere deep inside I have always known that there was never any justice in taking someone’s life. Admitting to myself I was feeling scared, lonely, unworthy of love and respect was just too hard. Also, by admitting these feelings of mine, I would also have to come to grips with what I really did, and how I affected the world. This was a hard prospect for me, but I am finally there over fifteen years later.

Another answer to “What are some aspects of incarceration that could not possibly be guessed at by someone who hasn’t experienced it?“ by Kenyatta Leal is especially powerful

One aspect of incarceration that couldn’t be guessed is the degree to which our physical absence disrupts our interpersonal relationships. Prior to entering the prison system, I had a robust social network. I knew a lot of people and I spent a lot of time hanging out with friends, going to parties and getting involved in activities that most young people experience. At the time, I believed my relationships were stable and that somehow we’d always be connected. I thought I had a lot of real friends and people I could count on no matter what, but today I know differently.

Imagine life without the internet? When James Houston was incarcerated he had never been online

“Most people can’t imagine life without the internet or their mobile phones. I am trying to imagine life with them where I can send real-time messages, photos, my resume and job applications. Thinking about all I have to learn can be overwhelming at times. Hopefully in the near future, this issue will be addressed. I think becoming computer literate can help lower the recidivism rate.”

I recommend taking a look at the answer to these questions too

“What should everyone know about prison?”

“What does the first day of a 5+ year prison sentence feel like?”

How would you design a prison according to UX / user experience principles?

“How common is violence in prison?”

“Do you remember when the gavel dropped in court with the verdict and what that felt like at that moment? Flash forward to today looking back on that moment — how have you changed your life behind bars?”

“Do emotions like empathy, love, and compassion exist in prisons?”

“Where is it worse to be imprisoned, in a state or a federal prison? And why?”

 ”What is a typical inmate day like in San Quentin? What’s the schedule?”

Read more about the Last Mile Program allowing San Quentin prisoners to answer questions here.