Here is the teaser poster for the upcoming movie called ‘9‘ by Focus Features.
They are obviously embracing mobile marketing in a big way by making the QR code the center piece of the poster. I’m guessing they are trying to create a buzz and play on peoples inquisitiveness.
The movie website also has a section about ‘finding more hidden codes around town‘ which refers to these movie posters in various cities.
Here’s a snippet:
Keep your eye out for the hidden QR codes in your city! When unlocked, they give you access to exclusive 9 content.
I kinda think you need a bit more than mobile phone content to bother going up to more than one poster. Maybe a draw for a prize or free premiere tickets would be a more solid incentive (as well as the mobile content).
Check out the trailer here.
