Check out this amazing BMW augmented reality app which neatly ties into the current TV campaign

BMW are running an ad on TV for their new Z4. The theme of the advert is ‘explore an expression of joy’ and shows a Z4 making colourful patterns on a big white canvas by doing handbrake turns and spins. Watch the ad below:

Now check out how the augmented reality app brings this all together in the video below. Users print out the symbol and use the webcam to create a 3D Z4 paintbrush. Once you have finished your design you can click the ‘share’ button allowing you to put it on Facebook.

If you want to give it a try click here.

Not content with this BMW also released the obligatory iPhone application for the campaign which allows you drive the Z4 around the canvas using the iPhones accerometer. Check out the video: