Tata Docomo said:
“The cost of any Diet-SMS will be only one paise per character used (100 paise= 1 rupee), thereby providing complete value to customers,
The company, frontrunner in the pay-per-use business model in the mobile telephony segment, will not charge for space between words.”
So the blank spaces are free!
Quite a innovative business model and could fit really well in poorer regions of India. Nice to see operators thinking of new ways of working.