Indian mobile operator Tata Docomo has announced it is going to start charging customers by the character instead of billing for 160 characters like most other operators.

Tata Docomo said:

“The cost of any Diet-SMS will be only one paise per character used (100 paise= 1 rupee), thereby providing complete value to customers,

The company, frontrunner in the pay-per-use business model in the mobile telephony segment, will not charge for space between words.”

So the blank spaces are free!

Quite a innovative business model and could fit really well in poorer regions of India. Nice to see operators thinking of new ways of working.

[Via Textually]