Mastercard: ‘Priceless Picks’ iPhone Application Shows Creative Thought

Mastercard have released an iPhone app called ‘Priceless Picks‘ in conjunction with their agencies McCann Erickson and MRM which integrates with the ‘Priceless’ TV ads.

It’s actually quite a nice dynamic, social app which uses your location to show the nearest ‘priceless’ deals that other consumers have pointed out.

Deals are indicated by bubbles on a map, you simply tap on it to get more information. If you happen to find a priceless deal or place you want to share you can tag it to your current location and add further details.

I like how much effort has gone into this app to tie it in with the ‘Priceless’ proposition. The user generated aspect is cool too, although I wonder if the app will have enough ‘picks’ to still be useful if the amount of users is low.

It would be great if users got a discount at these places for using Mastercard or something so there is a reason to keep using the app.

The app is free to download.