Cereal from the 80s

Ahh cereal boxes, I fondly remember the days of my childhood when my mum would take me shopping and I’d hassle her the entire time for some Sugar Puffs only because they contained a pair of 3d glasses to use with the game on the back of the box.

If I thought I was annoying back then I would hate to see what kids would do for the cereal boxes in the video below:

What I really like about this is the virtual character not just being contained within the cereal box and jumping out to run along the edges, this really brings it to life.

Great idea to integrate this with cereal boxes too. Damn kids have got it good these days!

This augmented reality concept  is by Dassault Systems.

[Via Oligvy]
[Image via JasonLieBig]