Caught wind of this very cool use of Twitter by Stylish Goods, the online electrical store.
Upon walking up in the morning Phil had these two replies from Stylish Goods directing him to their store:
It would definitely grab my attention and make me visit the site, even if I didn’t make a purchase, that bit of marketing cost Stylish Goods absolutely nothing. I might even remember to use them the next time I need something electrical.
Relevant, timely advertising can make the difference between getting eyeballs on your product (and making a sale) or being ignored completely by the consumer, possibly even annoying them.
There is something quite nice and personal about marketing this way through Twitter, you almost feel the love from the company trying to take your money. Imagine if big companies like Amazon, Nike, Levis etc all had dedicated people finding opportunities to sell products to Twitter users by searching out those in need. I wonder how many more sales conversions they would make compared to traditional online advertising?
Tools such as Tweetdock allow you to target Twitter users based on keywords or location and send them automatic replies. It’s recommended you check the messages before replying to personalise and check for any double meanings.
This is a problem that Stylish Goods has run into after one user tweeted that they had a ‘broken lamp’. Assuming they meant the kind of lamp you have in your living room, Stylish Goods sent a message just like the one Phil got saying they could get a discount if they purchased via their store. However the user was actually referring to LAMP the open source software package.