A couple of weeks ago I wrote about the Orange Friend-O-Meter campaign promoting the Motorola Blur, it used Facebook Connect to pull information from your profile to quiz you about your friends. The site was really nicely done and added another dimension to advertising by making it more personal and fun.
The guys at Fox have gone for the same approach in their latest promotion site for the upcoming 10th anniversary edition of Fight Club the movie, this time using a video mash up.
After you hit the ‘login using Facebook’ button it sucks in photos from your profile and throws them into scenes from the film. The video is fast paced and fits the film perfectly, seeing your name or face in certain scenes is brilliant.
Make sure you go and try it here