the-cost-of-christmas-tax-5-billion-$7010371$300Occasionally I see some marketing ideas that are so simple and effective that I kick myself for not thinking of it first.

According to the BBC, Coca-Cola are ‘incentivising’ buskers on the London Underground to include it’s ‘Holidays Are Coming’ jingle over the Christmas period.

It’s a great idea, especially as Oxford Circus tube stop alone sees around 5 million commuters a month.

The question is this – what would you rather hear at 8am, a badly covered hit from the 90s or a corporate jingle?
I’ll take the jingle.

[Via Rubber Republic]