(Click on the video above to view)

Absolutely love this Facebook campaign by Ikea, great to see such a big company do something a little bit funky.

To promote their new store opening in Malmo, Ikea set-up a Facebook profile for Gordon Gustavsson, the store’s manager. Gustavsson (or the agency) uploaded pictures of the stores showrooms to his photo album and any ‘friends’ who tagged the products with their names won them!

If you’re familiar with Facebook you know that tagged items then appear in other peoples news feeds, basically turning the social networking site into one big word of mouth promotion.


[Agency: Forsman & Bodenfors]

[Via Creativity Online]