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After seeing that Konami are streaming advertisements into Playstation 3 games, this stat caught my eye. especially as Google is eyeing up in-game ads too.

Call Of Duty: Modern Warfare 2 has just sold 4.7 million copies in it’s first day in North America and the UK, this equals $310 million in sales. In just one day!

To put that in context, the box office hit Batman – The Dark Knight grossed $158.3 million during it’s opening weekend.

With numbers like that you can bet game companies will look to monetize even further with ads, the trick is mixing ROI with unspoilt gameplay.

[Via Fast Company]