The festive season in 2008 was a record one for Orange, with more than 100 million text messages being sent on Christmas day. On top of that over 1 million picture messages were sent by customers on the same day.
Orange said that expected a 10% increase in picture messages to approx 1.1 million being sent this Christmas, giving quite a good indication of growth rates for MMS in general I think.
New Year’s Eve is just as popular with an expected 120 million text messages likely to be sent, compared to 106 million last year and 1 million picture messages.[Via Mobile Marketing Magazine]