Ok so this is a pretty pointless augmented reality application, you look through your iPhone camera and see….an augmented iPhone. It’s a bit like looking at a augmented Internet browser on your desktop to surf the web.

Anyway, where as the idea might be useless, check out the functionality of the augmented iPhone. You can actually USE the iPhone, it’s the first time I’ve seen this much interactivity with a object, it’s incredibly detailed.

The app was developed by Ogmento to promote the launch of iPhone by Orange Telecom Israel

As usual the comments on YouTube are classic: