I love ambient advertising when it’s done right, that wonderful ‘aaah i get it’ moment when you connect the dots is priceless.
And mobile marketing often goes hand-in-hand with ambient so keeping up with campaigns is just as important as the tech stuff.
Check out this clever campaign by Mini in the Netherlands featuring an empty Mini Cooper box at the side of the road. This fits perfectly with the time of year when roadsides are littered with boxes, wrapping and packaging from Christmas day. Santa is getting generous these days.
Simple, clever, effective. The agency behind this is Ubachswisbrun/JWT.
The video has gone onto YouTube, check it out: