Watch This | Augmented (Hyper)Reality Life, Consumerism, Advertising & Contact Lenses

Posted On January 21, 2010

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This is SICK.

Check this video out by Keiichi Matsuda and Gen Otsubo as part of a larger project about the social and architectural consequences of new media and augmented reality.

What I like about it is how gritty it is compared to that super glossy Microsoft ‘Vision of 2019‘ – not everyone is going to be living and working in minimalist glass buildings 9 years from now.

I’ve been waiting for someone to make a video like this for ages. Especially with all that talk of augmented reality-enabled contact lenses that display your vital signs. Fits with the video perfectly.

Congrats to the guys who made the video, hope it did well (could be in touch in the future..)

If you want to see more check out their website Keiichi Matsuda.

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Hi, my name is Murat and I'm a London based mobile creative, covering user experience and innovation plus a whole bunch of other stuff. You can follow me on Twitter, subscribe to the blog via RSS or email or if you want to chat just contact me.

5 Comments

1. 

   Keiichi Matsuda

   January 24, 2010 at 10:34 pm · Reply

   Hi Murat,
   Thanks very much for featuring my film! keep in touch,
   Kei

2. 

   Jennifer

   January 26, 2010 at 3:18 pm · Reply

   This is awsome!

3. 

   Shower Screens Melbourne

   April 16, 2011 at 4:40 am · Reply

   Amazing contact lenses. This is a good post about consumerism and reality in life. I am hoping to see more about this post. I am open to the realities in life. Thank you.

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