Not content with overtaking Google to become the most popular website in the United States, Facebook is now looking to hit them where it really hurts -your default homepage.
I logged on yesterday to find the image above, asking if I wanted to make Facebook my homepage for ‘quicker access’. Sadly the button doesn’t work in Chrome (which I was using when it appeared), in fact I’m pretty sure it only works in Internet Explorer. That might sound a bit crap but Microsoft’s browser still has 59.95% market share.
Facebook receives 7.07% of internet traffic compared with Google’s 7.03%, I wonder how that will change if a small percentage of their 500 million users switches their homepage.
I’ve always thought Facebook would benefit by having a decent web search engine integrated into the site as there is so much dwell time, this could be the first step towards something like that.