Pah this idea is so simple and great it makes me jealous.

Agency¬†DDB Stockholm created an interactive billboard game for McDonald’s where menu items bounce and fly all over the screen. If you managed to be quick enough to snap one with you’re phone, then you get it for free at the nearby McDonald’s!

How do they avoid cheating I hear you ask? I don’t know, but it’s still nice.

[Via Adfreak]