What is a ringback tone?

It’s a good question, everyone knows what a ringtone is, even if you don’t, the name pretty much tells you everything. But when it comes to ringback tones, most people won’t have any idea what you’re talking about.

A ringback tone is the sound plus your callers hear when they call your mobile, but instead of the ‘ring ring’ they hear music and custom sounds.

I guess it’s partly to do with the name, ‘ringback tone’ doesn’t actually make any sense, I mean, what would you call the things?

Good pals at mobile & digital agency Movement put together a couple of clever videos to explain the whole thing in less than a minute…with SOCKS!