The phone is called Nokia Kinetic, here’s the run down:
“Nokia Kinetic is a magical mobile phone that makes receiving a call, text, email or alarm more playful by converting digital information into kinetic movement.
An electromagnet in the base of the phone allows a weight to be shifted, which causes the phone to stand up. This gives the user a visual clue to check their phone in a very playful way”
Which begs the question, what happens when the phone is in your pocket and receives a text while you’re speaking to a work colleague? disciplinary?