DDB created the ‘Flashback Book’ app which automatically generated a personalised book filled with photos of friends, comments and status updates for 1000 Facebook users. You could select up to 10 friends and the time-frame (i.e Jan 2009 to Jan 2010).

Nice execution from DDB Paris for their client Bouygues Telecom. Not the first time it’s been done, but perhaps the best.

Apparently the free limited-edition books were gone within two hours.

There’s no talk of the app being made public, however you could always use the lovely Blurb and make one yourself.

[Via Adfreak]