Remember the augmented reality cereal boxes? Well things are about to get heavy, eCoupled want to turn the cereal isle into Las Vegas:

“eCoupled intelligent wireless power is so flexible it can actually be printed directly onto packaging. A low-cost enhancement to product packaging, printed coils allow real-time communication from the package to the store shelf, and then to the store‚Äôs inventory management system. Product quantities can be identified and tracked, expiration dates monitored, and new stock automatically ordered when supplies are low to help reduce lost sales.”

[Via Advertising Lab]