Saw this interesting approach to a campaign by free conference call provider Powwownow on the London Underground a few days ago.
Called Love/Hate Travel, commuters are encouraged to “deal with travel rage and radiate their own peace and calm” by either participating on the Love/Hate Travel site or using the Twitter hashtags #lovetravel and #hatetravel.
They also have the token Facebook page (83 likes), YouTube channel (1 video, 43 views) and Flickr page (5 photos). Sigh.
I like the idea of encouraging users to use specific hashtags and using that as the centre of the campaign. Something I haven’t really noticed that much.