This award winning campaign by Chiel Worldwide is really clever.

After conducting a study they found that people in South Korea (the 2nd most hard-working on the planet) didn’t have much time for shopping for groceries. So what better way to solve that than by bringing the shopping experience to their commute home.

Customers use their phones to take picture of QR codes on virtual goods and add them to basket. The items are then shipped to the customers address.

During the period of the campaign, online sales increased 130% and registered users increased by 76%.

Great stuff.

[Via Adverblog]