Last year I wrote a popular post called ‘Who Owns The Real Life Billboards On Google Streetview‘ which came about after Google registered a patent describing technology that could identify posters and billboards, giving advertisers the ability to replace real life ads with their own.

It generated some great comments and questions around who actually owns the space once it’s digital, noting that Sony was sued for digitally altering a billboard in the Spiderman movie.

But it’s not just Google use of ad space that raises questions, with augmented reality anyone can takeover billboard and poster space with whatever they want.

That brings me onto this AR app by The Public Ad Campaign and The Heavy Projects which turns all the billboards in Times Square into curated art pieces by Street Artists.

Check out the video below:

This is great, but how far do you think you could take it?

Let’s say you ran a augmented reality campaign for your client where you defaced all their competitor stores on the high street with virtual graffiti that promoted their new product or augmented the staff in the stores as clowns in a circus. Too far?

  • Jordan

    excuse me, that last comment was unfinished on my mobile. apologies.

    At this time, to augment requires a subscription to a specific application or channel. This is a decision currently uninfluenced by pr campaigns but rather through networks of appreciation and interest. While this moment lasts we will find our way to new and exciting moments in public space. As AR becomes a greater part of our lives it too will succumb to the influences of the capitalist system and finding interesting content will become increasingly difficult. It does however present an incredibly empowering tool for user defined visual public experiences which are currently ruled by OOH advertising. Retaining control of your augmented reality will become an increasingly challenging task for the modern public individual, yet one that will define ones interests and being.