Last year I wrote a popular post called ‘Who Owns The Real Life Billboards On Google Streetview‘ which came about after Google registered a patent describing technology that could identify posters and billboards, giving advertisers the ability to replace real life ads with their own.

It generated some great comments and questions around who actually owns the space once it’s digital, noting that Sony was sued for digitally altering a billboard in the Spiderman movie.

But it’s not just Google use of ad space that raises questions, with augmented reality anyone can takeover billboard and poster space with whatever they want.

That brings me onto this AR app by The Public Ad Campaign and The Heavy Projects which turns all the billboards in Times Square into curated art pieces by Street Artists.

Check out the video below:

This is great, but how far do you think you could take it?

Let’s say you ran a augmented reality campaign for your client where you defaced all their competitor stores on the high street with virtual graffiti that promoted their new product or augmented the staff in the stores as clowns in a circus. Too far?