Spotted this in Ibiza this week as I was walking into Amnesia.
Blackberry are sponsoring the club this year and it looks like they’re taking advantage of BBM for news, ticket info and promotions. UPDATE: BBM users can get queue jumps and 1 in every 100 BBM users who show a barcode on their screen scanned gets in for free.
It’s the first time I’ve seen any sort of BBM marketing since I wrote a post on it a while back.
There’s definitely been more interest from clients wanting to use BBM over the last few months, but nothing solid as yet.
It doesn’t help that the BBM API is pretty crap, seems like RIM are a bit clueless when it comes to leveraging the only good thing they have going for them.