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	<title>Mobile Inc &#187; Creativity</title>
	<atom:link href="http://www.mobileinc.co.uk/category/creative/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mobileinc.co.uk</link>
	<description>Mobile + Advertising + Social + Creative</description>
	<lastBuildDate>Fri, 30 Jul 2010 09:56:58 +0000</lastBuildDate>
	<language>en</language>
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		<title>Artist Creates Stunning Portrait On iPad Using Brushes App</title>
		<link>http://www.mobileinc.co.uk/2010/07/artist-creates-stunning-portrait-on-ipad-using-brushes-app/</link>
		<comments>http://www.mobileinc.co.uk/2010/07/artist-creates-stunning-portrait-on-ipad-using-brushes-app/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 21:01:57 +0000</pubDate>
		<dc:creator>Murat</dc:creator>
				<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.mobileinc.co.uk/?p=4808</guid>
		<description><![CDATA[This has properly wowed me. Apparently it took 3 hours to complete. [Via DVICE]


No related posts.]]></description>
			<content:encoded><![CDATA[<p><object width="525" height="385"><param name="movie" value="http://www.youtube.com/v/5OLP4nbAVA4&#038;color1=0xb1b1b1&#038;color2=0xd0d0d0&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/5OLP4nbAVA4&#038;color1=0xb1b1b1&#038;color2=0xd0d0d0&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="525" height="385"></embed></object></p>
<p>This has properly wowed me. Apparently it took 3 hours to complete.</p>
<p>[Via <a href="http://dvice.com/archives/2010/07/artist-creates-1.php?utm_source=twitterfeed&#038;utm_medium=twitter">DVICE</a>]</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How To Motivate Creative Thinking From Your Employees</title>
		<link>http://www.mobileinc.co.uk/2010/05/how-to-motivate-creative-thinking-from-your-employees/</link>
		<comments>http://www.mobileinc.co.uk/2010/05/how-to-motivate-creative-thinking-from-your-employees/#comments</comments>
		<pubDate>Sun, 30 May 2010 22:38:08 +0000</pubDate>
		<dc:creator>Murat</dc:creator>
				<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.mobileinc.co.uk/?p=4707</guid>
		<description><![CDATA[Got forwarded this by good pal @frasiocht, a great video digging into the science of motivation and why so many smart, highly skilled individuals put so much time and effort into things that are given away free, such as Linux and Wikipedia. Conceptual and creative thinking is inspired by 3 factors once you pay people [...]


Related posts:<ol><li><a href='http://www.mobileinc.co.uk/2010/02/the-evolution-of-mobile-advertising-banners-part-one-the-creative-possibilities-of-the-accelerometer/' rel='bookmark' title='Permanent Link: The Evolution Of Mobile Advertising Banners | Part One: The Creative Possibilities Of The Accelerometer'>The Evolution Of Mobile Advertising Banners | Part One: The Creative Possibilities Of The Accelerometer</a></li>
<li><a href='http://www.mobileinc.co.uk/2009/09/mastercard-priceless-picks-iphone-application-shows-creative-thought/' rel='bookmark' title='Permanent Link: Mastercard: &#8216;Priceless Picks&#8217; iPhone Application Shows Creative Thought'>Mastercard: &#8216;Priceless Picks&#8217; iPhone Application Shows Creative Thought</a></li>
<li><a href='http://www.mobileinc.co.uk/2010/04/facebook-to-allow-you-to-monetise-your-birthday/' rel='bookmark' title='Permanent Link: Facebook To Allow You To Monetise Your Birthday (And Any Other Events)'>Facebook To Allow You To Monetise Your Birthday (And Any Other Events)</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="525" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/u6XAPnuFjJc&amp;hl=en_GB&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="525" height="340" src="http://www.youtube.com/v/u6XAPnuFjJc&amp;hl=en_GB&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Got forwarded this by good pal <a href="http://twitter.com/frasiocht">@frasiocht</a>, a great video digging into the science of motivation and why so many smart, highly skilled individuals put so much time and effort into things that are given away free, such as Linux and Wikipedia.</p>
<p>Conceptual and creative thinking is inspired by 3 factors once you pay people fairly and get money out of the way, autonomy, mastery and purpose.</p>
<p>Fascinating stuff.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Papercraft + iPhone = BirdBox Alarm Clock</title>
		<link>http://www.mobileinc.co.uk/2010/04/papercraft-iphone-birdbox-alarm-clock/</link>
		<comments>http://www.mobileinc.co.uk/2010/04/papercraft-iphone-birdbox-alarm-clock/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 07:46:22 +0000</pubDate>
		<dc:creator>Murat</dc:creator>
				<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.mobileinc.co.uk/?p=4460</guid>
		<description><![CDATA[Birdbox is quite simply, an iPhone application that turns your phone into a Birdbox, with added alarm functionality. When the alarm goes off, the clock face disappears to reveal birds nesting along with chirping audio to wake you. What I like about this app is how the creators make money. The download is free but [...]


Related posts:<ol><li><a href='http://www.mobileinc.co.uk/2010/02/its-a-clock-the-humanised-iphone-clock/' rel='bookmark' title='Permanent Link: It&#8217;s A Clock | The Humanised iPhone Clock'>It&#8217;s A Clock | The Humanised iPhone Clock</a></li>
<li><a href='http://www.mobileinc.co.uk/2010/06/apple-patents-heartbeat-sensors-that-unlock-the-iphone/' rel='bookmark' title='Permanent Link: Apple Patents Heartbeat Sensors That Unlock The iPhone'>Apple Patents Heartbeat Sensors That Unlock The iPhone</a></li>
<li><a href='http://www.mobileinc.co.uk/2009/11/iphone-gets-its-first-nfc-peripheral/' rel='bookmark' title='Permanent Link: iPhone Gets Its First NFC Peripheral'>iPhone Gets Its First NFC Peripheral</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mobileinc.co.uk/wp-content/uploads/2010/04/birdbox-alarm-clock-1.jpg" rel="shadowbox[post-4460];player=img;"><img class="size-full wp-image-4462 alignnone" title="birdbox-alarm-clock-1" src="http://www.mobileinc.co.uk/wp-content/uploads/2010/04/birdbox-alarm-clock-1-e1271662429397.jpg" alt="Picture From Blog Post birdbox alarm clock 1 e1271662429397 Papercraft + iPhone = BirdBox Alarm Clock" width="524" height="394" /></a></p>
<p><a href="http://www.luckybite.com/luckybits/">Birdbox</a> is quite simply, an iPhone application that turns your phone into a Birdbox, with added alarm functionality. When the alarm goes off, the clock face disappears to reveal birds nesting along with chirping audio to wake you.</p>
<p><span id="more-4460"></span></p>
<p>What I like about this app is how the creators make money. The download is free but you have to pay for the self-assemble card BirdBox, which comes in a variety of styles. When you open the lid the iPhone pops out. Nice!</p>
<p style="text-align: center;"><a href="http://www.mobileinc.co.uk/wp-content/uploads/2010/04/birdbox-iphone.jpg" rel="shadowbox[post-4460];player=img;"><img class="size-full wp-image-4461 aligncenter" title="birdbox-iphone" src="http://www.mobileinc.co.uk/wp-content/uploads/2010/04/birdbox-iphone.jpg" alt="Picture From Blog Post birdbox iphone Papercraft + iPhone = BirdBox Alarm Clock" width="480" height="215" /></a></p>
<p style="text-align: left;">Never dawned on me to combined <a href="http://en.wikipedia.org/wiki/Paper_model">papercraft </a>and mobile applications but it&#8217;s definitely a beautiful combo. Loving the creativity, could easily work with print advertising.</p>
<p style="text-align: left;">Check the video out:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="525" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/LBpD8AdjOcU&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="525" height="385" src="http://www.youtube.com/v/LBpD8AdjOcU&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Birdbox was created by created by design consultancy <strong><a href="http://www.luckybite.com/">Luckybite</a>.</strong></p>
<p>[Via <a href="http://www.pixelsumo.com/post/birdbox-alarm-clock">Pixel Sumo</a>]</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Fancy iPhone &amp; Blackberry Skins</title>
		<link>http://www.mobileinc.co.uk/2009/09/fancy-iphone-blackberry-skins/</link>
		<comments>http://www.mobileinc.co.uk/2009/09/fancy-iphone-blackberry-skins/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 00:38:12 +0000</pubDate>
		<dc:creator>Murat</dc:creator>
				<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://mobileinc.co.uk/?p=1514</guid>
		<description><![CDATA[Finally some skins for phones that don&#8217;t make you look like you&#8217;re carrying around a lump of Play-Doh. The two above are my favourite picks. The prices are pretty cheap too at around $14. Brands should give these sorts of things out at events rather than pens and mouse mats. Check out GelaSkins for the [...]


Related posts:<ol><li><a href='http://www.mobileinc.co.uk/2009/12/poll-blackberry-users-do-you-prefer-using-the-facebook-blackberry-application-or-the-mobile-site-m-facebook-com/' rel='bookmark' title='Permanent Link: (Poll) Blackberry Users: Do You Prefer Using The Facebook Blackberry Application Or The Mobile Site (m.facebook.com)'>(Poll) Blackberry Users: Do You Prefer Using The Facebook Blackberry Application Or The Mobile Site (m.facebook.com)</a></li>
<li><a href='http://www.mobileinc.co.uk/2010/05/get-your-very-own-android-tablet-for-just-108-76/' rel='bookmark' title='Permanent Link: Get Your Very Own Android Tablet For Just $108.76'>Get Your Very Own Android Tablet For Just $108.76</a></li>
<li><a href='http://www.mobileinc.co.uk/2009/11/iphone-gets-its-first-nfc-peripheral/' rel='bookmark' title='Permanent Link: iPhone Gets Its First NFC Peripheral'>iPhone Gets Its First NFC Peripheral</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a rel="attachment wp-att-1516" href="http://mobileinc.co.uk/2009/09/fancy-iphone-blackberry-skins/warofthemonsters-iphone3g/"><img class="aligncenter size-full wp-image-1516" title="WarOfTheMonsters-iPhone3G_uber cool skin" src="http://s91302.gridserver.com/wp-content/uploads/2009/09/WarOfTheMonsters-iPhone3G.jpg" alt="WarOfTheMonsters-iPhone3G_uber cool skin" width="480" height="420" /></a></p>
<p style="text-align: center;"><a rel="attachment wp-att-1524" href="http://mobileinc.co.uk/2009/09/fancy-iphone-blackberry-skins/836_jeffwood_dragon_500-white/"><img class="aligncenter size-full wp-image-1524" title="836_JeffWood_Dragon_500-white" src="http://s91302.gridserver.com/wp-content/uploads/2009/09/836_JeffWood_Dragon_500-white.jpg" alt="Picture From Blog Post 836 JeffWood Dragon 500 white Fancy iPhone &amp; Blackberry Skins" width="450" height="394" /></a></p>
<p style="text-align: left;">Finally some skins for phones that don&#8217;t make you look like you&#8217;re carrying around a lump of Play-Doh. The two above are my favourite picks.</p>
<p style="text-align: left;">The prices are pretty cheap too at around $14.</p>
<p style="text-align: left;">Brands should give these sorts of things out at events rather than pens and mouse mats.</p>
<p style="text-align: left;">Check out <a href="http://www.gelaskins.com/catalog.php?Device=8&amp;Category=25&amp;p=1">GelaSkins</a> for the whole range.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Colourful Louis Vuitton Designer QR Code Rocks</title>
		<link>http://www.mobileinc.co.uk/2009/08/colourfullouis-vuitton-designer-qr-code-rocks/</link>
		<comments>http://www.mobileinc.co.uk/2009/08/colourfullouis-vuitton-designer-qr-code-rocks/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 19:58:19 +0000</pubDate>
		<dc:creator>Murat</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[QR Codes]]></category>

		<guid isPermaLink="false">http://mobileinc.co.uk/?p=1181</guid>
		<description><![CDATA[Check this out, Tokyo-based creative agency SET has developed this sexy looking QR code using artwork from Takashi Murakami to promote the work that the two have done together. The code sends you to this site. I would say this is exactly the type of work that agencies need to be showcasing to brands to get [...]


Related posts:<ol><li><a href='http://www.mobileinc.co.uk/2009/08/qr-code-features-as-centerpiece-on-movie-poster-for-9/' rel='bookmark' title='Permanent Link: QR Code Features As Centerpiece On Movie Poster For &#039;9&#039;'>QR Code Features As Centerpiece On Movie Poster For &#039;9&#039;</a></li>
<li><a href='http://www.mobileinc.co.uk/2010/03/is-facebook-about-to-give-the-kiss-of-life-to-qr-codes/' rel='bookmark' title='Permanent Link: Is Facebook About To Give The Kiss Of Life To QR Codes?'>Is Facebook About To Give The Kiss Of Life To QR Codes?</a></li>
<li><a href='http://www.mobileinc.co.uk/2010/01/audi-make-a-giant-qr-code-out-of-people/' rel='bookmark' title='Permanent Link: Audi Make A Giant QR Code Out Of People'>Audi Make A Giant QR Code Out Of People</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://s91302.gridserver.com/wp-content/uploads/2009/08/louis-vuitton-qr-code.jpg" rel="shadowbox[post-1181];player=img;"><img class="size-full wp-image-1182 alignnone" title="louis-vuitton-qr-code" src="http://s91302.gridserver.com/wp-content/uploads/2009/08/louis-vuitton-qr-code.jpg" alt="Picture From Blog Post louis vuitton qr code Colourful Louis Vuitton Designer QR Code Rocks" width="450" height="432" /></a></p>
<p><a href="http://s91302.gridserver.com/wp-content/uploads/2009/08/louis-vuitton-qr-code.jpg" rel="shadowbox[post-1181];player=img;"></a>Check this out, Tokyo-based creative agency <a href="http://setjapan.com/">SET</a> has developed this sexy looking <a href="http://en.wikipedia.org/wiki/QR_Code">QR code</a> using artwork from Takashi Murakami to promote the work that the two have done together. The code sends you to <a href="http://lvmonogram.jp/store">this</a> site.</p>
<p>I would say this is exactly the type of work that agencies need to be showcasing to brands to get them on board with QR codes. There is a big need for slaping logos and artwork over these things. It often just requires a bit of creative thought. For example check out the rest of the designs from SET for other brands:</p>
<p style="text-align: center;"><a href="http://s91302.gridserver.com/wp-content/uploads/2009/08/coke-qr-code.jpg" rel="shadowbox[post-1181];player=img;"><img class="size-full wp-image-1185 alignnone" title="coke-qr-code" src="http://s91302.gridserver.com/wp-content/uploads/2009/08/coke-qr-code.jpg" alt="Picture From Blog Post coke qr code Colourful Louis Vuitton Designer QR Code Rocks" width="500" height="266" /></a><span id="more-1181"></span><br />
<a style="text-decoration: none;" href="http://s91302.gridserver.com/wp-content/uploads/2009/08/gemini-qr-code.jpg" rel="shadowbox[post-1181];player=img;"></a></p>
<p style="text-align: center;"><a style="text-decoration: none;" href="http://s91302.gridserver.com/wp-content/uploads/2009/08/gemini-qr-code.jpg" rel="shadowbox[post-1181];player=img;"><img class="size-full wp-image-1186 alignnone" title="gemini-qr-code" src="http://s91302.gridserver.com/wp-content/uploads/2009/08/gemini-qr-code.jpg" alt="Picture From Blog Post gemini qr code Colourful Louis Vuitton Designer QR Code Rocks" width="500" height="281" /></a></p>
<p style="text-align: center;"><a href="http://s91302.gridserver.com/wp-content/uploads/2009/08/ski-qr-code.jpg" rel="shadowbox[post-1181];player=img;"><img class="size-full wp-image-1187 alignnone" title="ski-qr-code" src="http://s91302.gridserver.com/wp-content/uploads/2009/08/ski-qr-code.jpg" alt="Picture From Blog Post ski qr code Colourful Louis Vuitton Designer QR Code Rocks" width="500" height="279" /></a></p>
<p style="text-align: left;">Very cool.</p>
<p>[Via <a href="http://digitaldessert.wordpress.com/">Digital Desert</a>]</p>
]]></content:encoded>
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		<item>
		<title>Zoomquilt &#8211; Never Ending Goodness</title>
		<link>http://www.mobileinc.co.uk/2009/08/zoomquilt-never-ending-goodness/</link>
		<comments>http://www.mobileinc.co.uk/2009/08/zoomquilt-never-ending-goodness/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 00:17:49 +0000</pubDate>
		<dc:creator>Murat</dc:creator>
				<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://mobileinc.co.uk/?p=1093</guid>
		<description><![CDATA[Check out this wicked bit of work by a bunch of people who have gone to great lengths to trip you out. It&#8217;s like a never ending party for your eyes.


Related posts:<ol><li><a href='http://www.mobileinc.co.uk/2009/09/orange-good-things-should-never-end-never-ending-website/' rel='bookmark' title='Permanent Link: Orange &#039;Good Things Should Never End&#039; Never-Ending Website'>Orange &#039;Good Things Should Never End&#039; Never-Ending Website</a></li>
<li><a href='http://www.mobileinc.co.uk/2010/04/baker-tweet-auto-twittering-warm-breaded-goodness/' rel='bookmark' title='Permanent Link: Baker Tweet | Auto-Twittering Warm Breaded Goodness'>Baker Tweet | Auto-Twittering Warm Breaded Goodness</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Check out <a href="http://zoomquilt2.madmindworx.com/zoomquilt2.swf" rel="shadowbox[post-1093];width=640;height=385;">this</a> wicked bit of work by a bunch of people who have gone to great lengths to trip you out.</p>
<p>It&#8217;s like a never ending party for your eyes.</p>
<p style="text-align: center;"><a href="http://s91302.gridserver.com/wp-content/uploads/2009/08/zoomquilt.jpg" rel="shadowbox[post-1093];player=img;"><img class="size-full wp-image-1097 aligncenter" title="Zoom Quilt" src="http://s91302.gridserver.com/wp-content/uploads/2009/08/zoomquilt.jpg" alt="Zoom Quilt" width="480" height="361" /></a></p>
]]></content:encoded>
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		<title>Company Portfolio Created Entirely On YouTube &#8211; Boone Oakley</title>
		<link>http://www.mobileinc.co.uk/2009/07/company-portfolio-created-entirely-on-youtube-boone-oakley/</link>
		<comments>http://www.mobileinc.co.uk/2009/07/company-portfolio-created-entirely-on-youtube-boone-oakley/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 03:13:28 +0000</pubDate>
		<dc:creator>Murat</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://mobileinc.co.uk/?p=985</guid>
		<description><![CDATA[Check out this innovative ad agency portfolio made entirely within YouTube. The company called BooneOakley used features within YouTube such as annotations to create an interactive video representation of a homepage for the company. What you see in the video below is the whole BooneOakley.com website,  the actual URL of www.booneoakley.com goes to YouTube!


Related posts:<ol><li><a href='http://www.mobileinc.co.uk/2010/05/facebook-wants-your-homepage/' rel='bookmark' title='Permanent Link: Facebook Wants Your Homepage'>Facebook Wants Your Homepage</a></li>
<li><a href='http://www.mobileinc.co.uk/2009/11/hyundai-handles-their-business-uses-success-of-viral-youtube-clip-for-pr-stunt/' rel='bookmark' title='Permanent Link: Hyundai Handles Their Business! Uses Success Of Viral YouTube Clip For PR Stunt'>Hyundai Handles Their Business! Uses Success Of Viral YouTube Clip For PR Stunt</a></li>
<li><a href='http://www.mobileinc.co.uk/2010/05/chat-roulette-viral-costs-300-ends-up-with-125000-youtube-views/' rel='bookmark' title='Permanent Link: Chat Roulette Viral Costs $300 &#038; Ends Up With 125,000 YouTube Views'>Chat Roulette Viral Costs $300 &#038; Ends Up With 125,000 YouTube Views</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Check out this innovative ad agency portfolio made entirely within YouTube.</p>
<p>The company called BooneOakley used features within YouTube such as annotations to create an interactive video representation of a homepage for the company.</p>
<p>What you see in the video below is the whole <a href="http://www.booneoakley.com">BooneOakley.com</a> website,  the actual URL of www.booneoakley.com goes to YouTube!</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Elo7WeIydh8&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/Elo7WeIydh8&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Eternal Moonwalk &amp; Nike Longest Soccer Chain &#8211; User Generated Content Galore</title>
		<link>http://www.mobileinc.co.uk/2009/07/eternal-moonwalk-nike-longest-soccer-chain-user-generated-content-galore/</link>
		<comments>http://www.mobileinc.co.uk/2009/07/eternal-moonwalk-nike-longest-soccer-chain-user-generated-content-galore/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 17:06:26 +0000</pubDate>
		<dc:creator>Murat</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Fun Stuff]]></category>

		<guid isPermaLink="false">http://mobileinc.co.uk/?p=954</guid>
		<description><![CDATA[What better way to pay tribute to MJ then by creating an Eternal Moonwalk made from thousands of videos sent in by Internet users. The directions for the video are simple, moonwalk in from the right, exit from the left. The site then pieces the videos together to keep that badass moonwalk going. Nike did this [...]


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<li><a href='http://www.mobileinc.co.uk/2009/06/i-love-nikes-mobile-marketing/' rel='bookmark' title='Permanent Link: I Love Nike&#039;s Mobile Marketing'>I Love Nike&#039;s Mobile Marketing</a></li>
<li><a href='http://www.mobileinc.co.uk/2010/05/ive-just-fallen-in-love-with-the-new-nike-world-cup-advert/' rel='bookmark' title='Permanent Link: I&#8217;ve Just Fallen In Love With The New Nike World Cup Advert&#8230;'>I&#8217;ve Just Fallen In Love With The New Nike World Cup Advert&#8230;</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><a href="http://s91302.gridserver.com/wp-content/uploads/2009/07/enternal_moonwalk_logo.jpg" rel="shadowbox[post-954];player=img;"><img class="alignnone size-full wp-image-955" title="enternal_moonwalk_logo" src="http://s91302.gridserver.com/wp-content/uploads/2009/07/enternal_moonwalk_logo.jpg" alt="Picture From Blog Post enternal moonwalk logo Eternal Moonwalk &amp; Nike Longest Soccer Chain   User Generated Content Galore" width="542" height="101" /></a></p>
<p>What better way to pay tribute to MJ then by creating an <a href="http://www.eternalmoonwalk.com/">Eternal Moonwalk</a> made from thousands of videos sent in by Internet users. The directions for the video are simple, moonwalk in from the right, exit from the left. The site then pieces the videos together to keep that badass moonwalk going.</p>
<p style="text-align: center;"><a href="http://s91302.gridserver.com/wp-content/uploads/2009/07/enternal-moonwalk.jpg" rel="shadowbox[post-954];player=img;"><img class="alignnone size-large wp-image-958" title="enternal-moonwalk" src="http://mobileinc.co.uk/wp-content/uploads/2009/07/enternal-moonwalk-1023x434.jpg" alt="Picture From Blog Post enternal moonwalk 1023x434 Eternal Moonwalk &amp; Nike Longest Soccer Chain   User Generated Content Galore" width="491" height="208" /></a></p>
<p>Nike did this 3 years ago with an online campaign called &#8216;<strong>The World&#8217;s Longest Soccer Chain</strong>&#8216; (no longer online) as part of Joga Bonito. <span id="more-954"></span>The videos worked in the same way as the Eternal Moonwalk, where the ball needed to come into the frame from the left, the person would do a skill, then kick it out to the right, Nike then pieced all these together. Nike actually got a massive amount of user entries as well as a few clips from famous footballers here and there (see examples below)</p>
<p>I think this is a pretty good example of consumer generated content (CGC) done well, the campaign is closely related to the brand and taps into the fun side of the great game.</p>
<p style="text-align: center;"><a href="http://s91302.gridserver.com/wp-content/uploads/2009/07/soccer_1.jpg" rel="shadowbox[post-954];player=img;"><img class="alignnone size-full wp-image-970" title="soccer_1" src="http://s91302.gridserver.com/wp-content/uploads/2009/07/soccer_1.jpg" alt="Picture From Blog Post soccer 1 Eternal Moonwalk &amp; Nike Longest Soccer Chain   User Generated Content Galore" width="500" height="295" /></a></p>
<p>Check out the example below:</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/5Eo23lfwrg8&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/5Eo23lfwrg8&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>and:</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/sI5JfwHsrM8&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/sI5JfwHsrM8&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Cool Selfridges Store Front</title>
		<link>http://www.mobileinc.co.uk/2009/06/cool-selfridges-store-front/</link>
		<comments>http://www.mobileinc.co.uk/2009/06/cool-selfridges-store-front/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 16:18:22 +0000</pubDate>
		<dc:creator>Murat</dc:creator>
				<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://mobileinc.co.uk/?p=710</guid>
		<description><![CDATA[This caught my eye walking down Oxford Street last week, liking the new circus style theme they have on the Selfridges store front at the moment.


Related posts:<ol><li><a href='http://www.mobileinc.co.uk/2009/10/nokia-ovi-store-gets-10-million-app-downloads-in-3-months-apple-app-store-gets-2-billion-downloads-in-14-months/' rel='bookmark' title='Permanent Link: Nokia Ovi Store Gets 10 Million App Downloads In 3 Months, Apple App Store Gets 2 Billion Downloads In 14 Months'>Nokia Ovi Store Gets 10 Million App Downloads In 3 Months, Apple App Store Gets 2 Billion Downloads In 14 Months</a></li>
<li><a href='http://www.mobileinc.co.uk/2009/10/my-ovi-store-experience-summed-up-in-one-video/' rel='bookmark' title='Permanent Link: My Ovi Store Experience Summed Up In One Short Video'>My Ovi Store Experience Summed Up In One Short Video</a></li>
<li><a href='http://www.mobileinc.co.uk/2009/10/augmented-reality-featuring-robert-downey-jr-hits-the-front-cover-of-esquire/' rel='bookmark' title='Permanent Link: Augmented Reality Featuring Robert Downey Jr. Hits The Front Cover Of Esquire'>Augmented Reality Featuring Robert Downey Jr. Hits The Front Cover Of Esquire</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-716 alignnone" style="margin-left: 15px; margin-right: 15px;" title="selfridges store front" src="http://s91302.gridserver.com/wp-content/uploads/2009/06/selfridges1.jpg" alt="selfridges store front" width="495" height="287" /></p>
<p>This caught my eye walking down Oxford Street last week, liking the new circus style theme they have on the Selfridges store front at the moment.</p>
]]></content:encoded>
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		<item>
		<title>New Banksy In Fulham?</title>
		<link>http://www.mobileinc.co.uk/2009/05/new-banksy-in-fulham/</link>
		<comments>http://www.mobileinc.co.uk/2009/05/new-banksy-in-fulham/#comments</comments>
		<pubDate>Sun, 17 May 2009 23:37:30 +0000</pubDate>
		<dc:creator>Murat</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Random]]></category>

		<guid isPermaLink="false">http://mobileinc.co.uk/?p=472</guid>
		<description><![CDATA[Spotted this in Fulham a few days ago and took the snap on my mobile, at first I thought it might be a copycat but if you look closer it&#8217;s flying CCTV cameras and an archer trying to shoot them down, probably a deep message in there somewhere. Check it out on Streetview: View Larger [...]


Related posts:<ol><li><a href='http://www.mobileinc.co.uk/2009/07/major-mobile-manufacturers-agree-to-universal-charger-by-2010/' rel='bookmark' title='Permanent Link: Major Mobile Manufacturers Agree To Universal Charger By 2010'>Major Mobile Manufacturers Agree To Universal Charger By 2010</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://s91302.gridserver.com/wp-content/uploads/2009/05/12052009191.jpg" rel="shadowbox[post-472];player=img;"></a><a href="http://s91302.gridserver.com/wp-content/uploads/2009/05/12052009191.jpg" rel="shadowbox[post-472];player=img;"></a><a href="http://s91302.gridserver.com/wp-content/uploads/2009/05/12052009191.jpg" rel="shadowbox[post-472];player=img;"><img class="aligncenter size-large wp-image-471" title="New Banksy In Fulham" src="http://mobileinc.co.uk/wp-content/uploads/2009/05/12052009191-1024x768.jpg" alt="Picture From Blog Post 12052009191 1024x768 New Banksy In Fulham?" width="442" height="332" /></a></p>
<p>Spotted this in Fulham a few days ago and took the snap on my mobile, at first I thought it might be a copycat but if you look closer it&#8217;s flying CCTV cameras and an archer trying to shoot them down, probably a deep message in there somewhere.</p>
<p>Check it out on Streetview:</p>
<p><center><iframe width="425" height="240" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.co.uk/maps/sv?cbp=12,190.05,,0,5.84&amp;cbll=51.482344,-0.203674&amp;v=1&amp;panoid=&amp;gl=&amp;hl=en"></iframe><br /><small><a id="cbembedlink" href="http://maps.google.co.uk/maps?cbp=12,190.05,,0,5.84&#038;cbll=51.482344,-0.203674&#038;ll=51.482344,-0.203674&#038;layer=c" style="color:#0000FF;text-align:left">View Larger Map</a></small></center></p>
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