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	<title>Mobile Inc &#187; Fun Stuff</title>
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	<link>http://www.mobileinc.co.uk</link>
	<description>Mobile + Advertising + Social + Creative</description>
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		<title>On A Horrific Date? Getmooh.com To The Rescue</title>
		<link>http://www.mobileinc.co.uk/2009/08/on-a-horrific-date-getmooh-com-to-the-rescue/</link>
		<comments>http://www.mobileinc.co.uk/2009/08/on-a-horrific-date-getmooh-com-to-the-rescue/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 02:58:27 +0000</pubDate>
		<dc:creator>Murat</dc:creator>
				<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[Random]]></category>

		<guid isPermaLink="false">http://mobileinc.co.uk/?p=1127</guid>
		<description><![CDATA[If you&#8217;ve ever been on a date and thought to yourself, &#8220;hmm will I fit out of the toilet ...
Related posts:<ol>
<li><a href='http://www.mobileinc.co.uk/2009/09/calls-to-x-factor-strictly-come-dancing-go-ad-funded-via-free2call/' rel='bookmark' title='Calls To X Factor &amp; Strictly Come Dancing Go Ad-Funded Via Free2Call'>Calls To X Factor &amp; Strictly Come Dancing Go Ad-Funded Via Free2Call</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center; "><a href="http://s91302.gridserver.com/wp-content/uploads/2009/08/getmooh.jpg"><img class="size-full wp-image-1128 aligncenter" title="getmooh" src="http://s91302.gridserver.com/wp-content/uploads/2009/08/getmooh.jpg" alt="getmooh" width="478" height="142" /></a></p>
<p>If you&#8217;ve ever been on a date and thought to yourself, &#8220;hmm will I fit out of the toilet window?&#8221; then Get Me Out Of Here (or <a href="http://www.getmooh.com/">Getmooh</a>) is for you. <span id="more-1127"></span></p>
<p>The service is pretty simple, you input the number to call and schedule a phone call online at a certain time and select which automated message you want to be played to you (or a friend). Then like magic an automated phone call is made that just might save you having to eat desert.</p>
<p><a href="http://www.getmooh.com/">Getmooh</a> is free to use, all you have to do is sign up and confirm your mobile number. Your phone number is also read out at the end of each phone call to ensure people don&#8217;t use the service for prank calls.</p>
<p style="text-align: center; "><a href="http://s91302.gridserver.com/wp-content/uploads/2009/08/getmooh_screen.jpg"><img class="size-full wp-image-1129 aligncenter" title="getmooh_screen" src="http://s91302.gridserver.com/wp-content/uploads/2009/08/getmooh_screen.jpg" alt="getmooh_screen" width="470" height="302" /></a></p>
<p>The site says you can use the service for &#8220;getting out of a sticky social situation or escaping a date&#8221; but lets be honest&#8230;.you really want to set up an account with a old pay as you go sim card you&#8217;ve never used and call your mate at 4am on a Monday don&#8217;t you?</p>
<p><a href="http://s91302.gridserver.com/wp-content/uploads/2009/08/logo.jpg"><img class="size-full wp-image-1131 alignnone" title="logo" src="http://s91302.gridserver.com/wp-content/uploads/2009/08/logo.jpg" alt="logo" width="218" height="78" /></a></p>
<p>Another similar service is <a href="http://www.phonemyphone.com/">PhoneMyPhone</a> which basically does just that, BUT goes one step further by adding the ability to repeat calling the number up to <strong>NINE</strong> Times . Their selling angle is that you can use the service to:</p>
<ul style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 30px; font-family: Arial, Helvetica, Verdana, sans-serif; color: #000000; font-weight: normal; list-style-image: url(http://www.phonemyphone.com/images/tick.png); font-size: 1em; padding: 0px;">
<li style="font-family: Arial, Helvetica, Verdana, sans-serif; color: #000000; font-weight: normal; padding: 0px; margin: 0px;">Find your cell phone</li>
<li style="font-family: Arial, Helvetica, Verdana, sans-serif; color: #000000; font-weight: normal; padding: 0px; margin: 0px;">Receive daily wakeup calls</li>
<li style="font-family: Arial, Helvetica, Verdana, sans-serif; color: #000000; font-weight: normal; padding: 0px; margin: 0px;">Set reminders for tasks &amp; follow-ups</li>
<li style="font-family: Arial, Helvetica, Verdana, sans-serif; color: #000000; font-weight: normal; padding: 0px; margin: 0px;">Remind family members to do chores</li>
<li style="font-family: Arial, Helvetica, Verdana, sans-serif; color: #000000; font-weight: normal; padding: 0px; margin: 0px;">Remember to take medication</li>
</ul>
<p>They also forgot to add:</p>
<ul style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 30px; font-family: Arial, Helvetica, Verdana, sans-serif; color: #000000; font-weight: normal; list-style-image: url(http://www.phonemyphone.com/images/tick.png); font-size: 1em; padding: 0px;">
<li style="font-family: Arial, Helvetica, Verdana, sans-serif; color: #000000; font-weight: normal; padding: 0px; margin: 0px;">Stalk someone and make them cry</li>
<li style="font-family: Arial, Helvetica, Verdana, sans-serif; color: #000000; font-weight: normal; padding: 0px; margin: 0px;">Drive people insane</li>
<li style="font-family: Arial, Helvetica, Verdana, sans-serif; color: #000000; font-weight: normal; padding: 0px; margin: 0px;">Get a criminal record</li>
</ul>
<p>Who needs the alarm clock feature on your phone hey?</p>
<p>Related posts:<ol>
<li><a href='http://www.mobileinc.co.uk/2009/09/calls-to-x-factor-strictly-come-dancing-go-ad-funded-via-free2call/' rel='bookmark' title='Calls To X Factor &amp; Strictly Come Dancing Go Ad-Funded Via Free2Call'>Calls To X Factor &amp; Strictly Come Dancing Go Ad-Funded Via Free2Call</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eternal Moonwalk &amp; Nike Longest Soccer Chain &#8211; User Generated Content Galore</title>
		<link>http://www.mobileinc.co.uk/2009/07/eternal-moonwalk-nike-longest-soccer-chain-user-generated-content-galore/</link>
		<comments>http://www.mobileinc.co.uk/2009/07/eternal-moonwalk-nike-longest-soccer-chain-user-generated-content-galore/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 17:06:26 +0000</pubDate>
		<dc:creator>Murat</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Fun Stuff]]></category>

		<guid isPermaLink="false">http://mobileinc.co.uk/?p=954</guid>
		<description><![CDATA[What better way to pay tribute to MJ then by creating an Eternal Moonwalk made from thousands of videos ...
Related posts:<ol>
<li><a href='http://www.mobileinc.co.uk/2009/06/i-love-nikes-mobile-marketing/' rel='bookmark' title='I Love Nike&#8217;s Mobile Marketing'>I Love Nike&#8217;s Mobile Marketing</a></li>
<li><a href='http://www.mobileinc.co.uk/2010/05/ive-just-fallen-in-love-with-the-new-nike-world-cup-advert/' rel='bookmark' title='I&#8217;ve Just Fallen In Love With The New Nike World Cup Advert&#8230;'>I&#8217;ve Just Fallen In Love With The New Nike World Cup Advert&#8230;</a></li>
<li><a href='http://www.mobileinc.co.uk/2010/09/nike-levitating-sneakers-blow-into-your-mic-at-home-to-make-them-float-in-store/' rel='bookmark' title='Nike Levitating Sneakers &#8211; Blow Into Your Mic At Home To Make Them Float In-Store'>Nike Levitating Sneakers &#8211; Blow Into Your Mic At Home To Make Them Float In-Store</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><a href="http://s91302.gridserver.com/wp-content/uploads/2009/07/enternal_moonwalk_logo.jpg"><img class="alignnone size-full wp-image-955" title="enternal_moonwalk_logo" src="http://s91302.gridserver.com/wp-content/uploads/2009/07/enternal_moonwalk_logo.jpg" alt="enternal_moonwalk_logo" width="542" height="101" /></a></p>
<p>What better way to pay tribute to MJ then by creating an <a href="http://www.eternalmoonwalk.com/">Eternal Moonwalk</a> made from thousands of videos sent in by Internet users. The directions for the video are simple, moonwalk in from the right, exit from the left. The site then pieces the videos together to keep that badass moonwalk going.</p>
<p style="text-align: center;"><a href="http://s91302.gridserver.com/wp-content/uploads/2009/07/enternal-moonwalk.jpg"><img class="alignnone size-large wp-image-958" title="enternal-moonwalk" src="http://mobileinc.co.uk/wp-content/uploads/2009/07/enternal-moonwalk-1023x434.jpg" alt="enternal-moonwalk" width="491" height="208" /></a></p>
<p>Nike did this 3 years ago with an online campaign called &#8216;<strong>The World&#8217;s Longest Soccer Chain</strong>&#8216; (no longer online) as part of Joga Bonito. <span id="more-954"></span>The videos worked in the same way as the Eternal Moonwalk, where the ball needed to come into the frame from the left, the person would do a skill, then kick it out to the right, Nike then pieced all these together. Nike actually got a massive amount of user entries as well as a few clips from famous footballers here and there (see examples below)</p>
<p>I think this is a pretty good example of consumer generated content (CGC) done well, the campaign is closely related to the brand and taps into the fun side of the great game.</p>
<p style="text-align: center;"><a href="http://s91302.gridserver.com/wp-content/uploads/2009/07/soccer_1.jpg"><img class="alignnone size-full wp-image-970" title="soccer_1" src="http://s91302.gridserver.com/wp-content/uploads/2009/07/soccer_1.jpg" alt="soccer_1" width="500" height="295" /></a></p>
<p>Check out the example below:</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/5Eo23lfwrg8&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/5Eo23lfwrg8&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>and:</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/sI5JfwHsrM8&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/sI5JfwHsrM8&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Related posts:<ol>
<li><a href='http://www.mobileinc.co.uk/2009/06/i-love-nikes-mobile-marketing/' rel='bookmark' title='I Love Nike&#8217;s Mobile Marketing'>I Love Nike&#8217;s Mobile Marketing</a></li>
<li><a href='http://www.mobileinc.co.uk/2010/05/ive-just-fallen-in-love-with-the-new-nike-world-cup-advert/' rel='bookmark' title='I&#8217;ve Just Fallen In Love With The New Nike World Cup Advert&#8230;'>I&#8217;ve Just Fallen In Love With The New Nike World Cup Advert&#8230;</a></li>
<li><a href='http://www.mobileinc.co.uk/2010/09/nike-levitating-sneakers-blow-into-your-mic-at-home-to-make-them-float-in-store/' rel='bookmark' title='Nike Levitating Sneakers &#8211; Blow Into Your Mic At Home To Make Them Float In-Store'>Nike Levitating Sneakers &#8211; Blow Into Your Mic At Home To Make Them Float In-Store</a></li>
</ol></p>]]></content:encoded>
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