Mobile Inc » Guerrilla Marketing http://www.mobileinc.co.uk Mobile + Advertising + Social + Creative Fri, 30 Jul 2010 09:56:58 +0000 en hourly 1 Brilliant Guerrilla-Series: Ikea Heights – Entire Melodrama Shot In Ikea California Without Staff Knowing http://www.mobileinc.co.uk/2009/09/brilliant-guerrilla-series-ikea-heights-entire-melodrama-shot-in-ikea-california-without-staff-knowing/ http://www.mobileinc.co.uk/2009/09/brilliant-guerrilla-series-ikea-heights-entire-melodrama-shot-in-ikea-california-without-staff-knowing/#comments Mon, 07 Sep 2009 16:18:39 +0000 Murat http://mobileinc.co.uk/?p=1328
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    • ]]>     Check out this audacious series filmed for Channel 101 by David Seger called Ikea Heights, it takes place entirely in Ikea Burbank, California without any of the staff knowing.

    The series was shot using a Canon EOS Rebel T1i which can shoot HD video but looks like a SLR digital camera allowing Seger to avoid being noticed by security.

    The episode below is my favourite, it’s surprisingly well shot considering the disadvantages they had shooting in Ikea with no permission and the general public roaming around.

    Watch the rest at Ikea Heights.

    [Via NewTeeVee & BBHLabs]

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