Japenese singer/songwriter JuJu released the song “Sunao Ni Naretara” (wish I could be true to myself) at the beginning of 2009 and was heavily pushed via mobile.
With mobile videos being one of the most popular ways to consume music in Japan, record label Sony decided to use streamed music videos in an effort to target females in their teens and twenties.
I know what you’re thinking..”but aren’t streamed videos on mobile really small and low quality?” Well advertising agency Dentsu have the answer..how about placing TWO small mobile screens together to create one slighly larger low quality movie!
The ‘technology’ behind this is called Pair Movie and was developed by Mobile Art Lab. Read more…
