All posts in Mobile Coupons

I’ve written about this before, but last week it resulted in me getting less food for my money – which my friends will tell you makes me very angry, so I’m bringing it up again.

I was meeting a mate after work for something to eat, the plan was to get onto Money Saving Expert and see what was on offer, print out the voucher and go munch. Giraffe had a 2 for 1 on main meals deal which fitted perfectly.

In the rush out of the office I forgot the voucher, because of this I changed my mind and we went next door to Wagamama instead. Why? Because paying full price for something when you know it’s on sale feels like a massive waste of money, you either can’t live with knowing that everyone else around you is probably eating for 50% less or you tell yourself that you’ll return another time with the voucher. Plus I like Wagamama that tiny bit more if paying full price but when it comes down to a good offer like 2-for-1, Giraffe would win every time.

If I could have sent that voucher to my phone rather than to a printer, Giraffe would have had my business. The same has happened in the past with vouchers from Gap, Urban Outfitters and plenty of others. It’s even more of a pain when you don’t have access to a printer.

How many times have you used a mobile SMS voucher compared to lets say, a printed email/pdf voucher? There is no comparison, how can the most commonly used mobile service in the world be overlooked for something you can only do if you have access to a printer? It makes no sense, ask any person who has used a printed voucher if they would rather use a text message instead, what do you think the answer would be?

The question is why hasn’t it happened yet?

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Last month I got a email from the guys at Juniper with some lovely mobile coupon statistics that got a few blogs excited about the progression of mobile coupons:

Personal Marketing Comes of Age with 3 million Britons Now Redeeming Coupons via Their Mobile Phone - According to New Juniper Survey

According to a new survey report from Juniper Research more than 3 million consumers have now used mobile coupons in the UK with UK brands benefiting from a 6 fold increase in response rates through mobile coupons.

The mobile coupons consumer survey, launched globally today, provides detailed insight into consumers’ current usage of mobile coupons. It also gauges the future prospects for new interactive mobile marketing techniques such as coupon services and smart posters.

Howard Wilcox, Senior Analyst at Juniper Research, commented: “The redemption rate for traditional paper coupons is typically 1% or less, but, based on our survey, mobile coupons offer 6 times these rates. This means that retailers and brands have the opportunity to exploit the mobile channel via personalised coupon offers direct to the ultimate personal device - the mobile phone.”

The survey showed that in excess of three quarters of those questioned were aware of mobile coupons and that once people receive coupons then there is a strong probability that they will also redeem them. The Orange Wednesdays campaign is a prime example of a successful mobile coupons programme.

I think that ‘personal marketing comes of age’ is a bit pre-mature, I hardly ever see mobile coupons in the UK apart from Orange Wednesdays. Do you?

So I emailed the extremely helpful guys at Juniper with the following question:

Would be great to know how many of those 3 million came from Orange Wednesday, I rarely see mobile vouchers so I'm expecting the results to be skewed by initiatives by Orange

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