Check out this campaign for the pension company AMF which went live last year. Its aim was to encourage young people to start thinking about their pensions sooner rather than later.
How did they manage to do this? By ‘ageing’ your face of course!
Outdoor billboards and TV adverts prompted the viewer to send a picture of themselves via MMS to a shortcode. A few minutes later the sender receives a picture of their face showing how they would look if they were 70 years old.
Some outdoor ads were made using lenticular printing which allows the image of a young man to morph as you move your viewing angle.
