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	<title>Mobile Inc &#187; Online</title>
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	<link>http://www.mobileinc.co.uk</link>
	<description>Mobile + Advertising + Social + Creative</description>
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		<title>Orange &#8216;Friend-O-Meter&#8217;: Quiz Based On Your Facebook, Twitter &amp; Myspace Friends</title>
		<link>http://www.mobileinc.co.uk/2009/10/orange-friend-o-meter-quiz-based-on-your-facebook-twitter-myspace-friends/</link>
		<comments>http://www.mobileinc.co.uk/2009/10/orange-friend-o-meter-quiz-based-on-your-facebook-twitter-myspace-friends/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 01:00:17 +0000</pubDate>
		<dc:creator>Murat</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[Orange]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mobileinc.co.uk/?p=2047</guid>
		<description><![CDATA[A couple of weeks back I wrote about the fantastic Orange &#8216;Good Things Should Never End&#8216; website and how much fun it was to play around with. Well it turns out their agency Poke Fallon (in conjuction with Unit 9) has managed to go one better with the bloody brilliant Friend-O-Meter. Friend-O-Meter utilises the information available on [...]


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</ol>]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-2051" href="http://www.mobileinc.co.uk/2009/10/orange-friend-o-meter-quiz-based-on-your-facebook-twitter-myspace-friends/orange-friend-o-meter/"><img class="aligncenter size-full wp-image-2051" title="orange-friend-o-meter" src="http://s91302.gridserver.com/wp-content/uploads/2009/10/orange-friend-o-meter.jpg" alt="Picture From Blog Post orange friend o meter Orange Friend O Meter: Quiz Based On Your Facebook, Twitter &#038; Myspace Friends" width="525" height="262" /></a></p>
<p>A couple of weeks back I <a href="orange-friend-o-meter">wrote about</a> the fantastic Orange &#8216;<a href="http://unlimited.orange.co.uk/flash/go">Good Things Should Never End</a>&#8216; website and how much fun it was to play around with. Well it turns out their agency <span style="text-decoration: line-through;"><a style="text-decoration: line-through;" href="http://www.pokelondon.com/">Poke</a> </span><a href="http://www.fallon.co.uk/">Fallon</a> (in conjuction with <a href="http://www.unit9.com/">Unit 9</a>) has managed to go one better with the <strong>bloody brilliant</strong> <a href="http://friendometer.orange.co.uk/"><strong>Friend-O-Meter</strong></a>.</p>
<p><a href="http://friendometer.orange.co.uk/"><strong>Friend-O-Meter</strong></a> utilises the information available on your Facebook, Twitter or Myspace accounts to quiz you on your friends. The multiple choice questions range from &#8216;What percentage of male to female friends do you have?&#8217; or &#8216;Who&#8217;s birthday is it in October?&#8217;. Pictures also appear asking you to match the face to the friend.</p>
<p><a rel="attachment wp-att-2075" href="http://www.mobileinc.co.uk/2009/10/orange-friend-o-meter-quiz-based-on-your-facebook-twitter-myspace-friends/friendometer/"><img class="aligncenter size-full wp-image-2075" title="friendometer" src="http://s91302.gridserver.com/wp-content/uploads/2009/10/friendometer.gif" alt="Picture From Blog Post friendometer Orange Friend O Meter: Quiz Based On Your Facebook, Twitter &#038; Myspace Friends" width="525" height="302" /></a></p>
<p>Oh and to top it off, the person with the quickest and most accurate answers wins a Motorola DEXT and the title of &#8216;Best Friend In The UK&#8217;.</p>
<p><img class="aligncenter size-full wp-image-2070" title="friendometer-score" src="http://s91302.gridserver.com/wp-content/uploads/2009/10/friendometer-score.gif" alt="Picture From Blog Post friendometer score Orange Friend O Meter: Quiz Based On Your Facebook, Twitter &#038; Myspace Friends" width="525" height="231" /></p>
<p><span id="more-2047"></span>There are also nice little touches like the break dancing robot and being able to update your status with your score (encouraging others to get involved).</p>
<p><img class="aligncenter size-full wp-image-2069" title="friend-o-meter-status-update" src="http://s91302.gridserver.com/wp-content/uploads/2009/10/friend-o-meter-status-update1.gif" alt="Picture From Blog Post friend o meter status update1 Orange Friend O Meter: Quiz Based On Your Facebook, Twitter &#038; Myspace Friends" width="515" height="212" /></p>
<p>The site is promoting the new <a href="http://androidphone.org.uk/phones/motorola/dext/">Motorola DEXT</a>, the first Android phone from a major manufacturer. DEXT comes with a feature called <a href="http://www.motorola.com/Consumers/US-EN/Consumer-Product-and-Services/Mobile-Phones/ci.Motorola-CLIQ-US-EN.services">MOTORBLUR</a> which basically aggregates all your social networking sites into live home screen widgets. Try the simulator <a href="http://www.motorola.com/staticfiles/Consumers/global/flash_content/microsites/simulator/simulator_en_US.html">here</a>.</p>
<p style="text-align: center; "><a style="text-decoration: none;" rel="attachment wp-att-2064" href="http://www.mobileinc.co.uk/2009/10/orange-friend-o-meter-quiz-based-on-your-facebook-twitter-myspace-friends/motorola-dext-2/"><img class="size-full wp-image-2064 aligncenter" title="motorola-DEXT-2" src="http://s91302.gridserver.com/wp-content/uploads/2009/10/motorola-DEXT-2.jpg" alt="Picture From Blog Post motorola DEXT 2 Orange Friend O Meter: Quiz Based On Your Facebook, Twitter &#038; Myspace Friends" width="550" height="453" /></a></p>
<p style="text-align: left;">This site ties in perfectly with what the Motorola DEXT is all about and also with the Orange &#8216;Together we can do more&#8217; message.</p>
<p>Just goes to show you the variety of data that you can pull out of Facebook, Twitter and Myspace to make campaigns have that personal touch. It&#8217;s what makes the quiz so engaging to the point where I&#8217;ve already spent an hour trying to go up the rankings.</p>
<p>So to recapped <strong>Fun+Social Networks+Prizes = Greatness</strong>.</p>
<p>Make sure you head over and try it now. Let me know if you beat myscore of <strong>93.6% </strong>booya!</p>
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		<title>Short On Cash This Month? You Need The Maloney &amp; Porcelli &#039;Expense-Report&#039; Generator</title>
		<link>http://www.mobileinc.co.uk/2009/10/short-on-cash-this-month-you-need-the-maloney-porcelli-expense-report-generator/</link>
		<comments>http://www.mobileinc.co.uk/2009/10/short-on-cash-this-month-you-need-the-maloney-porcelli-expense-report-generator/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 14:21:31 +0000</pubDate>
		<dc:creator>Murat</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://mobileinc.co.uk/?p=1811</guid>
		<description><![CDATA[You know the drill, it&#8217;s the end of the month and you&#8217;re racing to do your expenses so that accounts can process them in time for payday and you seem to be missing enough receipts to a) make up for the actual amount you spent that month or b) buy yourself Fifa 2010 for the [...]


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</ol>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a rel="attachment wp-att-1818" href="http://mobileinc.co.uk/2009/10/short-on-cash-this-month-you-need-the-maloney-porcelli-expense-report-generator/expense-generator/"></a><a rel="attachment wp-att-1821" href="http://mobileinc.co.uk/2009/10/short-on-cash-this-month-you-need-the-maloney-porcelli-expense-report-generator/expense-generator-2/"><img class="aligncenter size-full wp-image-1821" style="border: 0px initial initial;" title="expense-generator" src="http://s91302.gridserver.com/wp-content/uploads/2009/10/expense-generator1.jpg" alt="Picture From Blog Post expense generator1 Short On Cash This Month? You Need The Maloney &amp; Porcelli &#039;Expense Report&#039; Generator" width="524" height="344" /></a></p>
<p>You know the drill, it&#8217;s the end of the month and you&#8217;re racing to do your expenses so that accounts can process them in time for payday and you seem to be missing enough receipts to a) make up for the actual amount you spent that month or b) buy yourself Fifa 2010 for the Playstation 3.</p>
<p>Well no longer do you need to ask every cab driver in town for an extra couple of blank receipts thanks to this <a href="http://www.expenseasteak.com/">expense report generator</a>.</p>
<p>Ok so that&#8217;s not entirely the point of this great online tool from the upscale steakhouse restaurant <a href="http://maloneyandporcelli.com/">Maloney &amp; Porcelli</a>. It&#8217;s actually to attract more corporate client lunchers who have been extremely cautious about putting $50 steaks on expenses in the current financial climate.  And seeing as the restaurant is right next to Citigroup, Morgan Stanley and Blackstone, you can imagine that this sort of clientele makes up a large amount of their customers.</p>
<p><a rel="attachment wp-att-1828" href="http://mobileinc.co.uk/2009/10/short-on-cash-this-month-you-need-the-maloney-porcelli-expense-report-generator/expense-a-steak/"><img class="aligncenter size-full wp-image-1828" title="expense-a-steak" src="http://s91302.gridserver.com/wp-content/uploads/2009/10/expense-a-steak.jpg" alt="Picture From Blog Post expense a steak Short On Cash This Month? You Need The Maloney &amp; Porcelli &#039;Expense Report&#039; Generator" width="524" height="145" /></a><a rel="attachment wp-att-1829" href="http://mobileinc.co.uk/2009/10/short-on-cash-this-month-you-need-the-maloney-porcelli-expense-report-generator/expense-a-steak-2/"></a></p>
<p><a rel="attachment wp-att-1829" href="http://mobileinc.co.uk/2009/10/short-on-cash-this-month-you-need-the-maloney-porcelli-expense-report-generator/expense-a-steak-2/"><img class="aligncenter size-full wp-image-1829" title="expense-a-steak-2" src="http://s91302.gridserver.com/wp-content/uploads/2009/10/expense-a-steak-2.jpg" alt="Picture From Blog Post expense a steak 2 Short On Cash This Month? You Need The Maloney &amp; Porcelli &#039;Expense Report&#039; Generator" width="524" height="145" /></a></p>
<p>The thinking behind the expense generator is that it makes it easy to turn your frivolous steak(s) with your client into something more responsible like a taxi fare or office supplies. Simply input the amount of your Maloney &amp; Porcelli bill and the generator will produce a number of realistic looking receipts for other things to fool your accounts department. Forget trying to sign blank receipts with different handwriting and types of pen, this is the future.<span id="more-1811"></span></p>
<p>What happens if you can&#8217;t finish your giant pork shank and want to take it back to the office in a doggybag? Won&#8217;t the accounts team see your Maloney &amp; Porcelli bag and suss you out? Well M&amp;P have got your back with a range of unique camouflaged &#8216;stealth&#8217; bags &#8230; ones that bear the logos of &#8216;cheaper&#8217; restaurants such as Chipotle, Sbarro and Olive Garden. Genius.</p>
<p style="text-align: center;"><a rel="attachment wp-att-1838" href="http://mobileinc.co.uk/2009/10/short-on-cash-this-month-you-need-the-maloney-porcelli-expense-report-generator/smallbagsmp/"><img class="aligncenter size-full wp-image-1838" title="smallbagsmp" src="http://s91302.gridserver.com/wp-content/uploads/2009/10/smallbagsmp.jpg" alt="Picture From Blog Post smallbagsmp Short On Cash This Month? You Need The Maloney &amp; Porcelli &#039;Expense Report&#039; Generator" width="540" height="438" /></a></p>
<p style="text-align: left;">Messages outside the restaurant also played on the recession theme.</p>
<p style="text-align: center;"><a rel="attachment wp-att-1844" href="http://mobileinc.co.uk/2009/10/short-on-cash-this-month-you-need-the-maloney-porcelli-expense-report-generator/bigbreadstickssm-1/"><img class="aligncenter size-full wp-image-1844" title="bigbreadstickssm (1)" src="http://s91302.gridserver.com/wp-content/uploads/2009/10/bigbreadstickssm-1.jpg" alt="bigbreadstickssm (1)" width="540" height="362" /></a></p>
<p style="text-align: left;">They also inserted steak knife-shaped leaflets in the Wall Street Journal and New York Times which had the message &#8216;<em>Stealing business from your competitors requires killer instincts</em>&#8216; with the inside reading &#8216;<em>also, steaks. giant steaks.</em>&#8216; Nice.</p>
<p style="text-align: center;"><a style="text-decoration: none;" rel="attachment wp-att-1843" href="http://mobileinc.co.uk/2009/10/short-on-cash-this-month-you-need-the-maloney-porcelli-expense-report-generator/knifeinsertsm/"><img class="aligncenter size-full wp-image-1843" title="knifeinsertsm" src="http://s91302.gridserver.com/wp-content/uploads/2009/10/knifeinsertsm.jpg" alt="Picture From Blog Post knifeinsertsm Short On Cash This Month? You Need The Maloney &amp; Porcelli &#039;Expense Report&#039; Generator" width="540" height="362" /></a></p>
<p>The agency behind this is <a href="http://www.walrusnyc.com">Walrus</a> &#8211; the agency website is<strong> b.a.d.a.s.s, </strong>you can never go wrong with a talking walrus<strong>.</strong></p>
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