Comments for Mobile Inc

Comment on Which One Of These Advertisements Would Be Better Understood By The Average Consumer? by Murat

Murat — Wed, 01 Feb 2012 10:37:13 +0000

A SMS takes around the same amount of time to enter as a short URL + why would anyone text in to get a URL these days?

Q.W.E.R.T.Y

Comment on Which One Of These Advertisements Would Be Better Understood By The Average Consumer? by tim

tim — Wed, 01 Feb 2012 10:20:17 +0000

Seriously though, we recently ran a QR next to an SMS shortcode with equal prominence recently across a range of press titles, and the QR outperformed the SMS by 100:1. I know Muzza hates’em, but even reactionary data sources like comscore have reported dramatic rises in usage – http://www.comscore.com/Press_Events/Press_Releases/2011/8/14_Million_Americans_Scanned_QR_or_Bar_Codes_on_their_Mobile_Phones_in_June_2011

Plus I have spoken to many marketers who simply say they work. Enough prejudice already!

Comment on Which One Of These Advertisements Would Be Better Understood By The Average Consumer? by tim

tim — Wed, 01 Feb 2012 10:12:01 +0000

I am not sure you should use any reference to bacon on an adult-range shortcode. At least not on a billboard…

Comment on I Made Some Free Facebook Connect Buttons In PNG & PSD by SJBjd

SJBjd — Tue, 31 Jan 2012 17:30:43 +0000

Thanks so much for the icons. Useful AND fab. jd

Comment on Which One Of These Advertisements Would Be Better Understood By The Average Consumer? by Ray

Ray — Mon, 30 Jan 2012 13:50:15 +0000

Billboards are among the worst uses, unless traffic is dead still most of the time. Black & white QR Codes are definitely going away in favor of more artistic Branded QR Codes. The look so much nicer on packaging & advertising. Something like BrandedQRs.com will really pick up steam.

Comment on Which One Of These Advertisements Would Be Better Understood By The Average Consumer? by Mike Whyley

Mike Whyley — Mon, 30 Jan 2012 13:49:05 +0000

Feels too clunky too me (non QR Code, QR Codes don’t work imho) – needs to be more punchy ? What about …

Hungry ? Want FREE Bacon ? http://www.bac.on/eat

Hungry ? FREE Bacon – visit http://www.bac.on/eat

Comment on Which One Of These Advertisements Would Be Better Understood By The Average Consumer? by Robert Labrum

Robert Labrum — Mon, 30 Jan 2012 13:24:03 +0000

I checked a QR code a company had used on some marketing – it failed to redirect due to duplication of part of the web address in the code. Would never have happened with a regular URL.

Comment on Which One Of These Advertisements Would Be Better Understood By The Average Consumer? by Reis

Reis — Mon, 30 Jan 2012 13:22:28 +0000

I think on one hand the QR Code sort of gives it the intention for people to find out what the link is…

But I think if people are going to search for it, billboards, you drive past… a quick link ( URL ) is better then rushing to get your phone out to find you’ve gone into the billboard or something. ^_*

Comment on I Made Some Free Instagram Sign In Buttons In PNG & PSD by Byron

Byron — Sun, 29 Jan 2012 03:08:16 +0000

Thanks man. These are great.

Comment on Which One Of These Advertisements Would Be Better Understood By The Average Consumer? by Angela Patton

Angela Patton — Thu, 26 Jan 2012 09:47:05 +0000

Agree with Dom and Rob – clients are often being sold QR codes by agencies using their money to explore new technology – with little regard for the value to their business. Bit like Social Media

Think you need to use both – to cater for the shift in handset technology.