Nokia wanted to create a disruptive event for the launch of the new Nokia Maps application based around the tagline ‘Let Nokia Maps show you the way’.

I worked alongside Leigh Pearce to create the concept which won the pitch.

Sadly due to the time contraints, we weren’t able to get the go ahead from the various city councils to erect the balloons around skylines, however the idea was such a success in the eyes of the client that they decided use it for the direction of a national advertising campaign.

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